As SiriusDecisions Summit closes we focus on the key takeaways for B2B marketers from this year’s event.
Sirius Decisions Summit
The secret to successful ABM doesn’t lie in the cutting-edge martech out there. It lies in a company’s talent. Here are some top tweets from the Sirius Decisions Summit in Las Vegas that discusses why ABM will always need humans.
Day 2 of the Sirius Decisions Summit in Las Vegas is underway and we’re seeing a lot of interesting discussion around the overlap of artificial intelligence (AI) and account-based marketing (ABM). AI has proven massively helpful across a slough of industries, tasks and processes, so it’s not surprising that the adoption of AI is rapidly shaping marketing practices.