This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective ...

B2B organizations like yours invest resources to train sales executives on how to prospect and qualify. The goal, of course, is to convert more leads into sales opportunities and closed ...

Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. ...

Team alignment is a top priority for today’s high-level marketing and sales professionals. In fact, this topic took center stage at both the 2015 Mid-Atlantic Marketing Summit and the Salesforce ...

B2B organizations like yours invest resources to train sales executives on how to prospect and qualify. The goal, of course, is to convert more leads into sales opportunities and closed ...

It is no secret that the performance of a marketing campaign eventually comes down to a sales reps’ ability to have a conversation with a prospective buyer. That’s why B2B ...