Marketing experts and thought leaders are continually searching for ways to reach their target audiences effectively, and with the variety of social platforms and mobile devices available to prospects and ...

In an increasingly competitive environment and facing consumers with a growing level of empowerment in the buying process, modern marketers are turning to marketing automation in throngs. Emerging marketing technologies, ...

Many marketers are still unclear on the differences between email marketing and marketing automation. Even those who have embraced marketing automation are often guilty of using the software merely as ...

A recent report by the CMO Council reveals that content marketing has never been more important to the buying process. An overwhelming majority of respondents (87%) said that online content ...

Earlier this week, Marketo, the provider of a leading cloud-based marketing software platform, celebrated the 1,000th post on their blog. Reaching the important milestone in the company’s publication was cause ...

Thanks to an increasingly digital economy and empowered customer, the marketing landscape is undergoing a paradigm shift. Enter the age of modern marketing. Through innovative technology, valuable content, and cutting-edge ...