Take Risks with Unique Campaigns: A Success Story with Josie Smoot, Director of Marketing & Communications at Iron Bow Technologies

by Jenna Sindle

Successful marketers are unique. They pursue and secure funding for innovative campaigns and see them through, start-to-finish. That’s why we’ve chosen Josie Smoot, Director of Marketing and Communications at Iron Bow Technologies for our next #MarketersDoBetter featured interview.

In her work at Iron Bow, Josie runs an innovative content site, Techsource, which highlights the trends and issues impacting the government and the technologies helping to address them.

Iron Bow was also recently awarded the Cisco Marketing Velocity Innovator of the Year award for their forward-thinking TED campaign – or Telehealth Education Delivered. Learn more about TED here.  

Listen to Josie’s interview below to hear her advice for marketers looking to go above and beyond in their organizations. And check out more #MarketersDoBetter featured marketers here.