Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Contributed Articles

The Importance of Prioritizing Digital Experiences

by Dara A. Busch
March 10, 2022
in Contributed Articles
Reading Time: 4 mins read
A A
Share on FacebookShare on Twitter

Marketing technology can help improve digital experiences for customers, especially considering the fact that the pandemic has made buying journeys a lot more digital than they used to be. Prioritizing digital experiences can also help companies grow and increase sales, and is an integral part of any public relations campaign.

Recent Data

According to research, most companies have shifted their digital customer experience strategies since the pandemic first started. While there are different reasons why companies decided to change their strategies, one of the biggest reasons was the pandemic itself. During this time, businesses realized how important digital experiences were to consumers.

Many businesses are also expecting that some recent changes in consumer behavior are here to stay, as consumers get used to buying and interacting with brands in the digital space. All of this means that digital experiences are becoming crucial to brand success, and explains why companies should be prioritizing and optimizing digital experiences with consumers across all channels and platforms.

Personalization

One of the biggest issues that many companies that are looking to improve digital experiences are facing, is the fact that it’s difficult to create content that’s uniform across every digital platform. With a growing number of channels that companies have to market through, it’s not always easy to create a single piece of content that’s a perfect fit for every platform. Companies need to ensure that their content is consistently distributed across every platform. Another big challenge they’re facing is a large number of consumers these days who are expecting to receive personalized experiences when interacting with brands at any touchpoint. Marketers are facing difficulty trying to keep up with those needs.

Consumers are spending a lot more time on their devices, which has contributed to an all-time peak in screen time. At the same time, the trust that consumers have in the information that’s being presented to them from brands is declining. Buyers are now a lot more conscious about their security, as well as about where they direct their attention, and where they spend their time and money. All of those different elements have changed how consumers behave and have also increased the pressure on companies trying to connect to their audiences in more meaningful ways across a variety of channels.

Building Trust

One of the biggest challenges that companies are facing these days is the lack of trust that consumers have. According to research, nearly 90 percent of consumers have reported not remembering or not opting to receive communications from various brands when they still receive branded emails. Nearly 30 percent of consumers tend to lose trust with brands that have poor customer service, and about 20 percent lose trust when they have endured poor buying experiences. The best way that companies can solve all of those issues is by utilizing marketing technologies that can bridge the gap between information from brands and consumer trust. That can be done by investing in digital experience platforms, customer data platforms, content management systems, and digital asset management software. All of these technologies are designed to manage the large amount of customer data that companies collect and to leverage that data into insights and reports that are truly beneficial to businesses.

The author, Dara A. Busch, is Co-President of 5WPR, a leading PR agency.

Tags: 5WPRContributed Contentcustomer experienceDara A. BuschDigital ExperienceRetail Experience
Advertisement Banner

RELATED POSTS

Contributed Articles

Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

March 17, 2023
Contributed Articles

How Can Snapchat Compete in the Age of Modern Digital Advertising?

March 10, 2023
Contributed Articles

Public Relations vs. Publicity, What’s the Difference?

February 27, 2023

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    892 shares
    Share 357 Tweet 223
  • Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

    497 shares
    Share 199 Tweet 124
  • Communicating Your Brand During Spring Cleaning

    495 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    583 shares
    Share 233 Tweet 146
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    566 shares
    Share 226 Tweet 142

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us