The Power of People-Based Marketing

by Jenna Sindle

The third annual Future of Marketing Summit is set to take place on Wednesday, September 16th and Modern Marketing Today will be on the scene to bring you all of the top tips and trends discussed by industry leaders.

Erik Hawkins of Facebook will kick off the day with a discussion about the power of people-based marketing. Targeted digital messages with interesting visuals and a high level of relevance are the key to connecting with your customers. But how are large companies evolving their content strategies, determining the proper tools to invest in and measuring ROI?

To learn more about how companies like yours are prioritizing the customer and restructuring their approach to content, Join Fernando Vivanco, Senior Director of Corporate Communications at the world’s leading medical device distributor, Medtronic. This exclusive webinar will be hosted by Marc Hausman, founder and CEO of Strategic Communications Group(Strategic), and will take place on Tuesday, September 22nd at 11am EST.

 Here’s what you’ll learn:

  • What market factors have contributed to how global companies are evolving their communications to key stakeholders
  • How large organizations are evolving their content creation strategies
  • How to define success metrics and determine ROI within your organization

Register here! 

Tim Vanderhook, the President and CEO of Viant, will sit on a panel to discuss the rise of the marketing technologist. Today’s modern marketer has quite a toolbox of technologies, platforms, apps and analytics. We are empowered with insight and intelligence like never before.

So, why did a study conducted in 2014 by SiriusDecisions reveal that 85 percent of marketers who use a marketing automation platform believe they’re not deriving full value from their investment?

Intersecting with technology is one of the crucial components of a successful Web2Sales campaign. To learn more about Web2Sales and integrating technology into your marketing strategy, check out the below infographic and download the “Welcome to Web2Sales” eBook for even more insight.