This article from Mark Amtower, Managing Partner at Amtower & Company, discusses Zoom’s, a video conferencing platform, rise in popularity over the past year. Continue reading to hear Amtower’s thoughts on Zoom and how the platform can be used to benefit government agencies.
A few short years ago most of us had not heard of Zoom. Then the pandemic came along…
Just last week Zoom showed up in a big way in the Government Executive’s 2021 Leading Brands study. It was #3 in brand familiarity and #5 in favorability. This is somewhat astounding as it was not present in the 2020 study, and barely known by most three years ago.
I was a little surprised, more at how quickly it rose rather than about it making the list. I was also pleased.
I have been using Zoom for about three years now. I began as a user on the receiving end of invitations from some people I knew in California. It was an easy platform to adjust to, truly intuitive, and it was nice seeing a face (or faces) rather than speaking into the phone.
I started using it instead of phone calls for people I had already been in business with and for people I had just connected with on LinkedIn. If you are reading this you probably know how much I use LinkedIn, so you shouldn’t be at all surprised that I leverage Zoom with my LinkedIn activity to deepen current relationships and build new relationships.
We started using Zoom for our twice-weekly IDEATION meetings (a Government Marketing University community) nearly two years ago.
When the pandemic and the work-from-home situation hit full force, Zoom, well, zoomed.
Zoom facts from the Zoom blog:
- Founded in (drum roll) San Jose (yeah, big surprise there) in 2011 (what- how come I didn’t know about it then?)
- Zoom for Government FedRAMP approved in February, 2019, a full year prior to the Covid shutdown
- It’s more than just video chat: Zoom Video webinars, Zoom Rooms, Zoom Phone, are all FedRAMP authorized
- Zoom Government is only available for federal, state and local governments and approved contractors
Other Zoom facts:
- Extremely easy to use
- Stock price has risen 220% in the last year, currently over $370/share. It was trading as high as $589 a year ago. Irrational exuberance? I think not. In April 2019, the IPO was priced at $39/share
- Widely used in higher education
- Zoom integrates easily with many LMS platforms
- After early Zoom-bombing incidents, Zoom has and continues to develop enhanced security measures
- Zoom has its own app marketplace
There is much more, but you get the idea.
Speculation: in 2022, the Oxford English Dictionary adds Zoom (the meeting platform and proper noun) as a verb.
I am far from a Zoom power-user, but I truly enjoy using it for conversations, meetings and more.
Here’s an offer you can refuse if you want. Want to meet with me to discuss some aspect of GovCon? Pick a time here and we’ll Zoom!
This article was originally published from Mark Amtower on June 20, 2021.