The Spotlight is on Marketers

by Jenna Sindle

If you’ve ever starred in a high school play, sang karaoke or been a marketer in a boardroom, you’ve felt it: The spotlight is on you.

The rise of the enlightened buyer, the introduction of new marketing tech, and the expectations from management have created challenges for today’s marketer.

At some point, every marketer must prove their value. That’s why we’ve compiled some inspiring stories from marketers just like you who are aligning their digital marketing and reporting activities to demonstrate measurable ROI to the C-suite.

These marketers’ stories are part of the Marketers Do Better campaign, a movement designed to highlight marketers whose commitment to success and ROI serve as a source of inspiration.

Check out their stories at these links:


  • And check out more inspiring marketers here.


Do you know an exceptional B2B marketer who is going above and beyond in the industry? Nominate them for a spot in the Marketers Do Better campaign by emailing Modern Marketing Today’s editor at

Share these and other stories of marketer triumph with the hashtag, #MarketersDoBetter.