Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Contributed Articles

Top Examples of Value Propositions from Brands

by Matt Caiola
December 6, 2022
in Contributed Articles
Reading Time: 4 mins read
A A
Share on FacebookShare on Twitter

It’s not always easy for companies to create the perfect value proposition that connects with consumers and makes them convert. Fortunately, companies can always learn from the example of some of the top companies that have managed to do all that and more. This way, companies will get a better idea of what they should be communicating with their target audiences and relate to their needs a lot more effectively. 

MailChimp

The popular email marketing service MailChimp presents itself to its customers as a better way to market itself. Through the company’s value proposition, the business can communicate directly to the overall business goals of its customers, no matter who they might be, and present them with the opportunity of a partnership that can help consumers reach their goals. The company talks about itself in its value proposition, but does so in the third person, to make its message a lot more appealing to the target audience, by referring to the customers as “you” instead of using other pronouns that might disconnect the consumers from the core message.

Evernote

Another great example of a very effective value proposition comes from the notetaking and task management platform Evernote. The target audience of the platform is clear from its value proposition. These are the busy professionals that need some help in staying organized in their everyday lives. The core message that the company is trying to convey with its value proposition is that the platform can make the organization a lot easier for its customers. However, the company is also able to easily deliver on that promise by allowing the customers to store their notes in one location across all devices because, with the help of a visual asset, the company was able to show its customers that the platform can be used on both mobile and desktop devices.

Stripe

The popular digital payment tool Stripe has been able to present its value proposition to its customers in a unique way. By presenting the consumers with facts like stating the transactions that the payment platform can process on an annual basis, the company has been able to show that it’s one of the best options that consumers have available on the market and that no one else has been able to achieve quite the same results. Plenty of consumers tend to worry about the fact that when they make a specific purchasing decision regarding a solution, their purchase won’t be worth it, however, Stripe has been able to solve this issue that many consumers tend to have. And the company managed to do so simply by showing its track record as a trusted and popular platform with millions all over the globe. 

Value propositions

The author, Matt Caiola, is Co-CEO of 5WPR, a top US PR agency. 

Tags: 5WPREvernoteMailChimpStripevalue propositions
Advertisement Banner

RELATED POSTS

Contributed Articles

Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

March 17, 2023
Contributed Articles

How Can Snapchat Compete in the Age of Modern Digital Advertising?

March 10, 2023
Contributed Articles

Public Relations vs. Publicity, What’s the Difference?

February 27, 2023

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    892 shares
    Share 357 Tweet 223
  • Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

    497 shares
    Share 199 Tweet 124
  • Communicating Your Brand During Spring Cleaning

    495 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    583 shares
    Share 233 Tweet 146
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    566 shares
    Share 226 Tweet 142

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us