It’s not always easy for companies to create the perfect value proposition that connects with consumers and makes them convert. Fortunately, companies can always learn from the example of some of the top companies that have managed to do all that and more. This way, companies will get a better idea of what they should be communicating with their target audiences and relate to their needs a lot more effectively.
The popular email marketing service MailChimp presents itself to its customers as a better way to market itself. Through the company’s value proposition, the business can communicate directly to the overall business goals of its customers, no matter who they might be, and present them with the opportunity of a partnership that can help consumers reach their goals. The company talks about itself in its value proposition, but does so in the third person, to make its message a lot more appealing to the target audience, by referring to the customers as “you” instead of using other pronouns that might disconnect the consumers from the core message.
Another great example of a very effective value proposition comes from the notetaking and task management platform Evernote. The target audience of the platform is clear from its value proposition. These are the busy professionals that need some help in staying organized in their everyday lives. The core message that the company is trying to convey with its value proposition is that the platform can make the organization a lot easier for its customers. However, the company is also able to easily deliver on that promise by allowing the customers to store their notes in one location across all devices because, with the help of a visual asset, the company was able to show its customers that the platform can be used on both mobile and desktop devices.
The popular digital payment tool Stripe has been able to present its value proposition to its customers in a unique way. By presenting the consumers with facts like stating the transactions that the payment platform can process on an annual basis, the company has been able to show that it’s one of the best options that consumers have available on the market and that no one else has been able to achieve quite the same results. Plenty of consumers tend to worry about the fact that when they make a specific purchasing decision regarding a solution, their purchase won’t be worth it, however, Stripe has been able to solve this issue that many consumers tend to have. And the company managed to do so simply by showing its track record as a trusted and popular platform with millions all over the globe.
The author, Matt Caiola, is Co-CEO of 5WPR, a top US PR agency.