Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Uncategorized

Top Trends at the 2015 Mid-Atlantic Marketing Summit

by Jenna Sindle
May 8, 2015
in Uncategorized
Reading Time: 4 mins read
A A
Share on FacebookShare on Twitter

This year’s Mid-Atlantic Marketing Summit promised A-list and diverse speakers, compelling content and a strong turn-out of dynamic marketers in attendance. And, boy, did it deliver!

From the many candid and invigorating presentations given at the Summit, three major themes rose to the top: The dire importance of sales and marketing alignment, the marketer’s approach to marketing technology and the rise of the marketer paralleled with the crucial need to deliver measurable ROI.

To kick off the summit, brothers Joe Payne and David Payne, former CEO of Eloqua and Chief Digital Officer of Gannett, respectively, took to the main stage to discuss the changing marketing and media landscape. Talk quickly turned to understanding big data and mastering marketing technology.

“Big data is all about knowing who your customer is,” remarked David Payne. “We want to migrate from unknown users to known users.”

MAMS2

“CMOs are faced with a million different marketing technology solutions and it’s hard to navigate. However, the culture of learning and embracing modern marketing must begin with the CMO because what the CMO cares about, the whole organization cares about,” said Joe Payne in regards to the evolving technology landscape in the marketing industry.

MAMS1

During late morning, Marc Hausman of Strategic Communications Group took to the stage along with a lively panel of exceptional marketers to debate the validity of a new trend in the marketplace: Web2Sales. Web2Sales is a programmatic approach that aligns Web, content, search, social, digital communications, analytics and CRM with tactical sales activities (i.e. demand generation, lead nurturing and deal capture). Learn more about Web2Sales here.

“We live in the age of the enlightened buyer, with consumers already 60 percent of the way through the buying process before reaching out to a vendor.” stated Hausman. “We use tactics such as social media participation, content creation and the use of marketing technology to reach our customers, but the reality is that 83 percent of marketers are unable to measure business value from their content marketing efforts.”

“What’s the point of pumping out content if you can’t tie it back to sales?” panelist Peter Scott, CMO at DivvyCloud, mused.

During the session, Hausman laid out the four essential components of a successful Web2Sales campaign:

  1. Be Tactical
  2. Collaborate with sales
  3. Think like a publisher
  4. Intersect with technology

MAMS3

Mid-afternoon brought a session entitled, “B2B Marketing in a Social, Mobile and Data-Driven world”. This lively discussion boasted a large and diverse panel of influential marketers. Discussion again turned towards bridging the gap between sales and marketing departments.

“Expectations for marketers continue to ratchet up,” remarked Brian Cooley, CMO at EverFi. “Marketers must interact with sales and deliver measurable ROI.”

According to panelist Christine G.D. Schaefer, CMO at ThreatConnect, “Lack of chemistry between marketing and sales leads to failure or mediocrity…which is worse.”

“Meeting metrics without producing great content is useless. Make sure the sales team is informed of the content you’ve produced. They have direct insight into the customer experience,” said Debbie Shemony, VP of corporate marketing at MarketBridge.

MAMS5

Ultimately, the candid tone of the presentations couple with the diversity of both panelists and attendees made this a Mid-Atlantic Marketing Summit to remember. Be sure to mark your calendars for next year’s event!

Tags: changing role of the cmoCMOdatamarketin trendsmarketingmarketing technologymarketing todaymeasurable roimid-atlantic marketing summitroisalessales and marketing alignmentWeb2Sales
Advertisement Banner

RELATED POSTS

Contributed Articles

Communicating Your Brand During Spring Cleaning

March 20, 2023
Contributed Articles

Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

March 17, 2023
Contributed Articles

How Marketing Should Change During an Economic Downturn

February 3, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    889 shares
    Share 356 Tweet 222
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    582 shares
    Share 233 Tweet 146
  • Does Email Marketing Really Work? Best Practices for Reaching Consumers via Email

    496 shares
    Share 198 Tweet 124
  • Communicating Your Brand During Spring Cleaning

    495 shares
    Share 198 Tweet 124
  • How Can Snapchat Compete in the Age of Modern Digital Advertising?

    497 shares
    Share 199 Tweet 124

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us