Companies that have a target audience primarily using Instagram as their social media platform of choice must focus on reaching as many of those audience members as possible. One of the best ways for companies to do that is to gain a more significant number of followers on the company’s Instagram account with the help of the right marketing and public relations strategies.
Step 1: Define the Account’s Purpose
The first thing that a company needs to do to increase its following and get more attention on Instagram is to define the purpose of the company’s account. That’s because companies must know what they need to achieve with their Instagram presence before they can proceed with any sort of marketing strategy.
According to research, around 90 percent of users on the platform follow businesses on it. Still, since there are over 200 million company accounts on Instagram, businesses must invest in ensuring that their content is going to stand out from everyone else’s. That means that when a company defines the purpose of its account, it’s going to be able to create specific content that’s going to align with that purpose and reach a lot more people that are interested in the business and its purpose.
Understanding the purpose of a company’s Instagram account allows businesses to measure the performance of their marketing efforts on the platform and improve the effectiveness of any marketing strategies that the business utilizes.
Step 2: Fuel the Account with Captivating Content
The next step in generating more attention and getting more followers on Instagram is for companies to figure out the type of content that they are going to be sharing with the target audience on the platform. The content that a company shares on the social media platform directly affects the success that a company can achieve. The content itself is anything that the business decides to express to the public through visuals, text, video, as well as whatever other content type or format that Instagram allows now or in the future. If a company decides to create random content to share with its followers on the platform, it’s going to attract people that aren’t necessarily invested in the business.
Random content creates spectators instead of loyal customers. They are not going to be taking any action, such as progressing to the next step of the buying journey and converting from prospect to customer to brand advocate. That’s why companies must create targeted and strategic content, so they’ll be able to attract the right type of people to the company’s Instagram account. These are the people that will care about the business itself, as well as its solutions, which means they are going to be a great asset to the company because they’re going to be engaging with the company’s calls to action on the platform.
The author, Matt Caiola is Co-CEO of leading PR firm 5WPR