NFT projects can’t succeed without promotion. After all the hard work that goes into creating an NFT collection, the best way to launch it to the public and get it to sell is through public relations. This is because, with the help of public relations efforts, NFTs will be able to reach their target audiences and motivate them enough to start purchasing them. After all, people first must become aware that an NFT exists, before they decide to buy it. 
 
Community 
Before a company can start promoting its NFT projects, it’s important to ensure that the core elements are already developed, such as creating social media accounts on relevant platforms about the project and working to develop a community around the NFT. Pretty much all NFT projects these days tend to have a dedicated space on platforms like Discord where they are promoted. The people that join these groups are able to communicate with everyone else that has joined, as well as the people behind the project, which develops a lot more trust between the people that are interested in potentially purchasing an NFT, and the people that have created the project itself. 
 
Influencer Marketing 
Influencer marketing campaigns have been popular for a few years now, and they’re being used by everyone from small local businesses to big brands and corporations. This is because influencers tend to have very loyal followers that are willing to engage with their content. That means if an influencer is willing to promote an NFT collection, especially one that they also own a piece of, their followers are going to be a lot more likely to become interested in the NFT project.  

However, companies have to keep in mind the fact that they need to have a bigger budget to make influencer marketing work for their NFT project. This is because the influencers can charge various prices for their work, depending on the size of their audience, the company they are going to be working with, as well as the campaign they’ll be working on. Depending on the size of the audience of the influencer that the company wants to work with on its NFT project, the price can be anywhere from a few hundred dollars to thousands of dollars. However, it’s important to remember that the biggest advantage of investing in influencer marketing campaigns is the fact that even with a single tweet, or a post on Instagram from a big influencer can generate thousands of new members to the community that the NFT project has developed, and all of them are potential customers for that project. 
 
Giveaways 
Finally, another great way to promote an NFT project in a way that generates more awareness and gets more people interested in the project itself is through a giveaway. The best way to create a giveaway for an NFT project is for the company to give money away in the form of a specific cryptocurrency, or a free NFT piece of the collection that’s being promoted. It’s important to establish the rules of the giveaway beforehand so that anyone interested in participating in the giveaway will not be confused when they try to join in, as well as ensure that the giveaway will involve an aspect of social media platforms so that even more people learn about the NFT project. 
 
The author, Mike Paffmann is CEO of Virgo PR, a leading PR firm.