Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Customer Journey

Walmart Voice Order Embodies Omni-Channel Customer Experience

by Jackie Davis
April 26, 2019
in Customer Journey
Reading Time: 3 mins read
A A
Voice Order
Share on FacebookShare on Twitter

The dreaded weekly grocery shopping. Maybe you load up the family and venture to the nearest wholesale store, or maybe you head to the local market with a well-planned list in hand. Either way – wouldn’t it be great if you could skip the trip to the store altogether?

Many grocery chains are making this possible with online grocery ordering. Simply add items to your cart, select a pickup time, and go. Walmart is taking this one step further by offering customers Voice Order. With Voice Order, customers can use their Google voice assistant to add items to their grocery list. The list continues to build until the customer is ready to select a pickup time at a store near them.

“We know when using voice technology, customers like to add items to their cart one at a time over a few days – not complete their shopping for the week all at once,” says Tom Ward, senior vice president of digital operations for Walmart U.S. “So, this capability aligns with the way customers shop.”

Voice Order not only lets customers grow a list but uses AI to select their items based on past purchases. “If a customer says, ‘add milk to my cart,’ we’ll make sure to add the specific milk the customer buys regularly,” Ward explains. “Instead of saying ‘1 gallon of 1% Great Value organic milk,’ they’ll simply say one word: ‘milk.’”

Voice Order is one of the ways Walmart is claiming a stake in the changing digital market, linking channels to create a fluid customer experience. “The ultimate piece here is the recognition that there is only one customer. There isn’t an in-store customer and an online customer,” said Janey Whiteside, chief customer officer for Walmart. “The more we can treat you as one customer and make sure that you’re having an interconnected experience, the better we can serve you as a customer.”

By delivering frictionless shopping, Walmart grew online sales by over 40 percent last year, and it’s time for other companies to take notice. According to a report by Dimension Data, fewer than 9 percent of organizations have managed to connect their channels and are faced with “fragmented and disjointed tracking of customer journeys, user behavior, and channel performance.”

So, what’s the holdup?

Stay tuned as we answer this question and more in upcoming articles.

Tags: AIcustomer experiencecustomer journeyGoogle virtual assistantJaney WhitesideTom WardWalmartWalmart Voice Order
Advertisement Banner

RELATED POSTS

Contributed Articles

What Google Announcement of Bard Means for the AI Space

March 24, 2023
Contributed Articles

The Rise of ChatGPT: How AI Can Be Used to Elevate Your Marketing

February 1, 2023
Contributed Articles

How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

August 29, 2022

TRENDING NOW

  • Customer Trends

    How Customer Trends are Shaping the Automotive Industry

    898 shares
    Share 359 Tweet 225
  • Spreading the Power of Optimism with David Oksman of Life is good

    530 shares
    Share 212 Tweet 133
  • What Google Announcement of Bard Means for the AI Space

    494 shares
    Share 198 Tweet 124
  • Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    586 shares
    Share 234 Tweet 147
  • Three Ways Generative AI Can Help Marketers & Publishers

    493 shares
    Share 197 Tweet 123

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us