Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive.
The C-suite is looking for measurable, scalable value. And now there is a way to deliver that value: Web2Sales. By leveraging your social media participation, search engine optimization and digital communications, you can use content and align it with lead generation, lead nurture and finally, deal capture.
But what exactly is Web2Sales? Why is it relevant? And how can you begin implementing Web2Sales at your organization?
Check out the infographic below to learn all about Web2Sales.