Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive.
Is Web2Sales the answer? Have marketers defined a new methodology that will help their organization accelerate revenue capture? Or, is this simply yet another case of more hype than actual result?
For answers to these questions and more, view the below replay of Strategic Communications Group’s founder and CEO, Marc Hausman’s, keynote presentation and panel discussion at the 2015 Mid-Atlantic Marketing Summit.