Web Content Management

WEBCAST: Maximizing the Impact of Web Content Management with SaaS Technology

by Chelsea Barone

Scalability and speed-to-market can both be make-or-break factors for growth-oriented companies. Being able to bring an offering to market more quickly than your competition can make all the difference in your company’s ability to influence the buying decisions of your target market. Being able to grow with your audience and keep pace with their demands can determine if your company is in it for the long haul or just another one-hit wonder. Since one of the key ways customer relationships are managed is through your website, it makes sense that a web content management solution that checks all of your boxes should be an important part of your organization’s road map to success.

Last month, ModMark Radio’s Peter Jacobs spoke with Rick Shepherd, Vice President, Inside Sales – North America for Sitecore, Martin Knudsen, Partner and Co-Founder of XCentium, and Paul Coleman, Chief Technology Officer of Nexford University about how lower to mid-market organizations can excel at web content management by using SaaS technologies to deliver that success.

Watch the Infocast Here

We continued this conversation on a ModMark Infocast, diving deeper into what elements of a web content management solution really bring effective, engaging, and affordable content management to life for the often-overlooked middle market. In this conversation, our group of thought leaders unpacked Sitecore KickStart and XCentium’s Flex Accelerator solutions and outlined how they were able to bring Nexford University’s customer-ready website to life in just 54 days.

“Sitecore Kickstart is that happy solution to our problem really. It’s, in a SaaS way, alleviating all of the headaches of an enterprise solution,” noted Coleman. “It takes care of the up-time, the security, the patching of the software and certainly running of the infrastructure, which can be a huge problem and certainly would be a deal-breaker for us.” Coleman went on to explain how in addition to side-stepping all of those problems, Sitecore Kickstart supported by XCentium’s Flex Accelerator is a robust solution that provides rich, customizable features and high accessibility across teams. This means that the marketing team can easily implement the level of personalization that drives lead interest without draining the resources of the IT teams.

To learn more about how disrupters like Nexford University are leveraging web content management platforms like Sitecore Kickstart and XCentium’s Flex Accelerator, watch the whole infocast here.

Interested in learning more about Sitecore Kickstart? You can reach out directly here.