Baby Boomers. We’ve all heard the stereotypes that this generation is never going to retire, but that is no longer true. According to Prezi, 10,000 older workers retire every day in the U.S., and with their retirement comes the opportunity to transform the workplace modernization. With millennials now making up the largest group in the workforce, and Gen-Z joining their ranks, there’s a growing demand for a different type of work environment than Baby Boomers were accustomed to.
For businesses to succeed they must begin to transform their workplaces to attract and retain top talent. But Peter Arvai, Co-founder and CEO of Prezi, says that businesses must embrace diversity and inclusivity in the workplace, as well as their marketing strategy.
“Business diversity and inclusivity will continue to expand and evolve to include personality and workplace preferences. Inclusivity will remain a top value for today’s businesses, growing even more critical in the next year. Personality types will be considered in work environments, with spaces for introverts, extroverts, and ambiverts alike to produce their best work. Leaders will recognize that not everyone functions at the same level in the same type of office and create room for everyone to work in environments that help them thrive, be more creative, stay productive, and be happier in the office,” explained Arvai.
Along with these changes in the workplace, come changes in how marketers must engage these generations. “Marketers will begin rapidly turning to conversational storytelling. With traditional one-way communication having become tired and stale, more and more marketers are using new technology to create visually-compelling content that connects their messages with their audiences in new, exciting ways. In 2019, expect to see more marketers embrace a visually-compelling, interactive method of communicating that will help them create more valuable, memorable impressions on their target audiences,” said Arvai.
Interactive storytelling, cutting-edge technology, and interactivity might not be enough to keep millennials and Gen-Z engaged – only time will tell.
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