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Grace Lin

Grace Lin is a writer for Modern Marketing Today. She covers IT, digital transformation, and the data-driven public sector. She has a background in software development and over ten years of experience in the digital space. She holds a bachelor’s degree from The George Washington University.
brand identity
  • Article

Brands Are Empowering Employees to Align Brand Identity with Social and Environmental Causes

The COVID-19 pandemic placed pressure on brands to be transparent about how they were prioritizing safety with their products, customers, and employees. Amidst the public

Shopping
  • Article

How Nordstrom is Using Livestream Shopping to Engage Customers

Accelerating digital shopping habits are driving retailers to adapt to changing digital trends. Today, online shoppers spend a significant amount of screen time on apps